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Brand Design

Villa Moda

POSTED 25 January 2011
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In June 2008 the young dutch designer Marcel Wanders completed the interior of fashion store Villa Moda in Bahrain.
Villa Moda is a multibrand luxury fashion store founded by Sheikh Majed, member of Kuweit’s royal dynasty and one of the driving forces behind fashion in the Middle East.
For the interior design of Villa Moda, Marcel Wanders found inspiration in the traditional souk, creating a melting pot of cultures full of surprising details:
“The souk is the ultimate marketplace, a concentration of innovation and tradition, diversity and intimacy. Lose yourself in labyrinth passages and find yourself anew. We designed Villa Moda Bahrain as an international Babel of fashion, in order to share instead of divide. Meet the people of the own streets; shake hands and learn each other’s language.”
The prestigious Condé Nast Traveller Innovation and Design Awards 2009 short listed
Marcel Wanders for the interior design of the Villa Moda store in Bahrain in the Retail category.

FACTS

Project:

Villa Moda Store

Design:

Marcel Wanders, Amsterdam > www.marcelwanders.com

Location:

Bahrain, UAE

Time frame:

since June 2008

Client:

Sheikh Majed al-Sabah

Parties involved:

Marcel Wanders, Karin Krautgartner, Aino Kavantera (Project team)

Pictures:

Marcel Wanders Studio, Amsterdam> www.marcelwanders.com