CREATIVE SPACES EXHIBITION DESIGN BRAND DESIGN STAGE DESIGN NEUE WELTEN
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Brand Design

T-Magi

POSTED 23 February 2010
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The interior of T-Magi, the new Copenhagen tea store for the French tea brand Mariage Frères, has been completed by WE Architecture 2009. While many shops tend to have a clear distinction between storefront and interior, the design of T-Magi in Copenhagen is intended to allow the shop itself to be perceived as the display window. Copenhagen studio WE Architecture have used the teapot – an object universally associated with tea – as the motif for both: the shop and the logo.
WE have intentionally designed the store to have a “lab feel” to it, inviting people to pass by and smell the forty different teas displayed on the scent wall. In the simple and clear designed inside, customers can have a taste or simply browse the products of Mariage Fréres sold in the shop. Tiny backlit holes perforate the shelves and back wall providing a large three-dimensional image of a teapot that attracts people´s attention by glowing in the dark. The elegant design brings out the tea products of Mariage Fréres.

FACTS

Project:

T-Magi

Design:

WE Architecture, Copenhagen > www.we-a.dk

Location:

Copenhagen

Time frame:

sice 2009

Client:

MARIAGE FRÈRES, Paris > www.mariagefreres.com

Pictures:

Enok Holsegaard, Copenhagen > www.enokholsegaard.com