Markenwelten
T-Magi
The interior of T-Magi, the new Copenhagen tea store for the French tea brand Mariage Frères, has been completed by WE Architecture 2009. While many shops tend to have a clear distinction between storefront and interior, the design of T-Magi in Copenhagen is intended to allow the shop itself to be perceived as the display window. Copenhagen studio WE Architecture have used the teapot – an object universally associated with tea – as the motif for both: the shop and the logo.
WE have intentionally designed the store to have a „lab feel“ to it, inviting people to pass by and smell the forty different teas displayed on the scent wall. In the simple and clear designed inside, customers can have a taste or simply browse the products of Mariage Fréres sold in the shop. Tiny backlit holes perforate the shelves and back wall providing a large three-dimensional image of a teapot that attracts people´s attention by glowing in the dark. The elegant design brings out the tea products of Mariage Fréres.